More from Less

• Philosophy

• How the Material Resources Strategy was developed?
  
      - Workshop Index
        - MRS Documents
  

• Background and context

• Overview of the problem

• Visions and aims

• Increasing resource efficiency and reducing wastage

• Maximising reuse, recycling and composting

• Dealing with unavoidable waste

• Meeting the need for minerals

• Need for new infrastructure and sites

• Moving forward

• Glossary

• FAQ

• Contacts / Get Involved

• Links

Stakeholders at MRS workshop 1 discussed how stakeholder could be involved in the development of the MRS and completed a sign-up sheet to give an indication of stakeholder interest in future workshops. The results of the sign up sheet and record of discussions has been transcribed below.

Results of the sign-up sheet

Table 1:

• Where is the buy in?
  • greater clarity on where we are intending buy in.
  • greater inability of buy in and where they are in the process.
• Engaging beyond the key stakeholders and encouraging and motivating the rest of the stakeholders - e.g. the public.

  • There will be a communications strategy, however don’t just communicate launches, reports, communicate where we are with the strategy.

  • Stakeholders want to know when and what they are commenting on and then communicating the agreed.

• Having the hearts and minds work stream running along side the stakeholder process.
• Engaging with the young people in this process especially changing hearts and minds.
• Specific workshops on areas of MRS getting down into more detail. However should be run to enable participants to attend more than one.
• Widening the stakeholder group.

  • more people getting involved.

  • there will be a lot of re-education and,

  • they may raise issues already agreed.

  • Therefore possibly bringing in specialists to particular workshops would help.

• Small meetings where people come together to feedback on the process to specific audiences using the collective conclusions/feedback to influence Councillors, regional, national members.
• ‘700 people think that….’ Provides weight to agreement.

Table 2:

• Business breakfast meetings - 8.30 - 9.30am
• HCC go to SME’s
• Use established systems (WRAP/AEAT) to identify case studies that are identifiable to SME’s.
• Promote outcomes of Hampshire demonstration projects.
• Advertise in ‘Echo’ where SME’s advertise to get attention.
• Keep acronyms low so communications are simple.
• Have personnel at Hampshire that deal with engaging industry at the industry offices e.g. initial contact meetings at the offices of the company. Have these personnel focus on certain sectors as they each have their individual problems.
• Engage the media to promote best practice.
• Press release should be put out to industry news circulation and invitation of their input/support.

Table 3:

• Engage SME’s in small local events to ensure that they are involved in process taking place in the evening/early morning?
• We need to tailor the approach to the different levels of business to ensure the right type of events take place and that we have the right type of discussions.
• Market Research establishments from industries should be engaged to get contacts and to get information flow going.
• Get industry involved to get market advantages?
  • Big marketing tool.
• We must show industry that getting involved in waste is a market advantages - they will have gained competitive advantage in their sector and then they will want to be involved.
• Must keep an information flow going both ways up and down the process chain to keep waste producers informed of what markets need and that may affect the way they do it.

Table 4:

• Engage local business through business networks e.g. Chamber of Commerce, Round tables, Local Strategic Partnerships, Industry networks.
• Greater integration of government departments to develop joined-up and common policy.
• Involving industry reps e.g. house builders, supermarkets, construction industry.
• Communicate success and involvement.
• ‘Sexed-up’ publicity - to attract interest and inform people.
• Use ‘popular culture’
  • understanding implications of not changing.
  • what’s in it for them?

Table 5:

• What does this mean ‘Stakeholders’?
  • anyone/body who is affected by, has an interest in the ‘thing’ in question.
• Everybody should be involved

  • what role should they play, what influence do they have.

  • get the message to the various sectors.

  • PI has to get its act together.

  • How to get to all the different groups:

  • TV/radio - use the media - expensive.

• Use availability of access to radio - but the personal contact element is the most important way of getting the message across e.g. give information to Parish Councils - they do newsletters.
• Teams of people going door to door to explain new green waste collection – has proved very effective.
• Influence the script writers of soaps, etc. Make recycling a soap issue.
• Need to decide - what are people receptive to - and get in there.
• Kerbside recycling scheme - SCC - Echo opposed it - SCC should have got the Echo on board at the start ~ or is it that the paper just tried to create an issue?
• The media - may feel (on behalf of the community) that we are doing something ‘wrong’ - will object to that.
• Keep people involved - don’t let them feel excluded.
• Clear language and methodology - in how we get stakeholders involved.
• Recognition of keeping places tidy - use environment awards - give people/groups recognition.
• Is it enough just to change language and methodology? Word of mouth, face to face communication is the most effective way of really getting the message across.
• Lot of people do not understand term stakeholders, should we continue to use this term?
• Demonstrate - that people are engaged at more than one level of the chain - householders, shoppers, workers etc. Use one campaign to reach all people.
• Need to look at the carrots more innovatively and proactively - don’t just focus on the sticks.

Feedback on Establishing material recovery facilities

Table 6:

• Lobbying required.
• Business community - need to get them involved and good business case for them to be involved.
• Transparent process needed.
• Consortia working together to attract grants.
• Develop synergies between those who discard e.g. plastic and those who could make new products.
• Local authorities need to adopt green procurement ‘Practice what you preach’.
• Use existing networks to flood them with opportunities to get involved.
• Need much wider range of people involved.

Table 7:

• Stakeholder workshops valuable BUT information needs to be established well in advance.
• Involvement of media.
• More flexibility in meetings and outreach to SME’s to be considered.
• Use Business Link and Environment Centre.
• Stakeholders set the themes.
• Case Studies and involvement of business in the technical processes of MRS (Testing of materials in the plastics stream).
• Expect workshops to promote auditing, monitoring, technical competence - will develop business opportunities for some.

Table 8:

• Should representatives from e.g. Tesco, Sainsburys, MacDonalds, etc be invited to meetings like this, given that we are criticising their packaging and policies?
• Not just talking about it, but action!
• Further investigate organisations who should have been here today.
• Continue feedback at each session.
• Asking the question "what can people here do" - we’re all involved.
• Large format liked because there are different people from different organisations where else would you get this? Small groups wouldn’t achieve this.
• Different propositions should be outlined by next meeting for everybody to discuss at the next seminar.
• Figures/info on other countries that have successfully tackled this problem.
• World trade affects what we buy. Vicious circle of prices coming down because companies can’t cope, which means we buy more and throw it away.
• Essential to this process is looking at commercial and the industrial aggregate and how it can make a difference as it’s a criminal waste of a resource.
• Consumer society - buying a new mobile phone/TV just because it’s out of date, not because it’s actually broken. Why?
• Synergies and links between organisations to share their resources.
• Suggest invite Packaging Research Station, Leatherhead, Surrey.

Table 10:

• More industry representatives: Packaging industry, Marketing industry, Agriculture, Trade Associations, e.g. NFU, Packaging Association, Chamber of Commerce, Building industry, Residents associations, Town centre managers, Press, Companies who use recycled materials as a raw material, Education departments.
• Develop network of contacts.
• Give technical advice, lots of experts in their own field.
• Learn from Europe - Austria must have markets for its recyclable material – what are they?
• Sub-forums to discuss one waste stream
• Use focussed groups on specific topic areas to feed into an overall structure
• Groups to look at each material
• By invitation ~ go out to specific people e.g. SME’s, Enterprise Park and ask them to be involved.
• Encourage businesses to make use of waste avoidance and minimisation advice.
• Better PR to households to reduce contamination - this is what happens to recyclables, this is why and why we don’t want contamination.
• Submit good-news articles to web site
• Have central marketing/PR group /strategy to publish and generate these articles.

Feedback on Delivery on the ground

Table 11:

• Site acquisition
  • needs to be involved at early stage in process.
• Clear idea of prevailing circumstances/Government policy
  • flexible to meet local needs.

Table 12:

• Need to involve business sector including property developers.
• Media coverage - especially radio.
• Community Strategies - Link in to LSPs.

Table 13:

• Discussion and development of policies.
• Incentives - no legislation in local area to set up MRS.
• Should stakeholders be involved in identifying local sites?
• More businesses involved.
• Workshops to focus on delivery.
• Government organisations have a different approach, what is the best way to progress their involvement e.g. EA, English Nature, at local (Hants) level.
• Other stakeholders - small/medium businesses.
• Talk on the street, visit shops.
• Chamber of Commerce (should be added to attendee’s list).
• Local workshops in specific towns to develop incentives. With local businesses e.g. potential to part exchange.
• Encourage commercial enterprise.
• Involve children/education.

Table 14:

• Identify the stakeholders
• Identify where the waste comes from first - construction, architects, households etc.
• Quality of debate - informed people with arguments to back up their points.
• How much should each stakeholder contribute - weighted.
• Go to the stakeholders, don’t rely on them to come to you.
• Get closer links with other organisations.
• Involve professional institutions (architects etc).
• It is hard for individual companies to make a meaningful contribution.
• We need people at the start of the chain, the big producers within the county, Ford, Exxon, Esso, The Docks.
• Industrial and commercial waste can include so many different elements, it is less homogenous than household waste.

Table 15:

• Identify and promote business opportunities, stimulate market by providing incentive.
• Rate reduction for those that can prove they are recycling.
• Engage with minerals and waste companies.
• Target consultation process - use trade organisations - ESA, Chamber of Commerce etc.
• Need to look at the current list, who is not there.
• Use big companies to put weight on suppliers - champions.
• Put mechanism in place to make easy to implement.
• Make sure people see things in it for them and that they see things happening on ground. Quick wins.

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Results of the Sign-Up

Engaging the Process Chain

Establishing Material Recovery Facilities

Delivery on the Ground